Working with Eclectic helps make our activations seamless. From ideation to execution their team is top notch. We can count on them for activations as large as major sporting events to small community events; representing our brand to our consumers with a consistent memorable experience.

Western Union hired our experiential marketing agency to celebrate the meaning of “Home” like never before and pay tribute to Denver’s diverse passions and brand experiences while honoring what connects us through social media.

In this brand activation, we actively engaged Denverites to connect Western Union with sharable brand experiences centered around the iconic parts of Denver. Using the symbol of a front doors, an oversized yellow Western Union branded door was fabricated with event marketing tactics like social media interactive elements that included face filters sharables on social media channels.

“Yellow Door Activation” was executed in 15 locations throughout the Denver market (16TH Street Mall, Union Station, Pepsi Center, Dicks Sporting Goods Park, Special Events) in conjunction with citywide media campaign.

Event Marketing Services:

• Ideated custom interactive content, designed & fabricated the “Yellow Door” installation
• Collaboratively created an interactive traveling exhibition engaging target consumers and leaving a positive impression on event attendees
• Activated strategic partnerships through onsite activation initiatives dedicated with experienced brand ambassador teams
• Enhanced brand loyalty with large scale branding and awareness through onsite engagements and social media sharing