Positioning your brand at the right time and place will separate you from your competition making a direct impact on your target audience in a meaningful way.
Performed a deep dive on venues, events and locations that matched Capital One's wants to reach a specific target consumer.
Successfully negotiated a season long partnership with Capital One and the Downtown Denver Partnership to be the Presenting Sponsor of the Downtown Rink at Skyline Park
Created a customized sponsorship package that included creative large-scale branding placement, unique customer engagement options and organic media placements.
Through co-branding and media in the marketplace, Capital One brand achieved over 9.3 million market impressions through media placements in Metro Denver.
Created and implemented a strategic social media campaign in conjunction with the sponsorship that resulted in over 200,000 impressions across social platform
Resulted in over 1.2 million impressions in total attendance/foot traffic through the 2018-2019 season.